Community Leader & Web3 Builder

I am a multipotentialite. An enthusiastic creator and a passionate builder. I have worked over the last decade towards building communities that drive revenue by millions. I strongly believe in collaboration and co-creation. Currently building in web3 along with being the Head of Community & Brand at Pepper Content.


<aside> ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป About

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<aside> ๐Ÿ•บ Life

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<aside> ๐Ÿ–Š๏ธ Content

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<aside> ๐Ÿ’ผ Projects

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My Work Principles

๐Ÿ’ช๐Ÿปย Extreme Bias to Action

๐Ÿ“ Ruthless Prioritisation and Program Management

๐Ÿ’Žย Empathetic Leadership

๐Ÿคย Creativity with Data

๐Ÿš€ย Curiosity as a Driver


The Pieces To My Puzzle

Digital Innovator & Artist

I have lived in multiple cities throughout my childhood. Rooted and uprooted; I have learned what adaption actually means. My change muscle is so prone to disequilibrium that now I look forward to ambiguity and embrace it. This skill is my greatest USP. Especially when it comes to working in a digital space that runs on uncertainty and evolves every minute. I have also developed strong pattern recognition. I can trace it in ideas, people, systems, and structures. And once you get the pattern correct, breaking it or mastering it is as easy as it gets.

Build Relationships & Friendships

You are an amalgamation of the people you hang out with. This is my guiding principle in life. The creator community is nothing but a strong web of passionate people working tirelessly towards a common goal. The essence lies in the people, in the community. The relationships and friendships you form and carry become your strongest currency. Co-creation and collaboration is the only way to grow in an economy that is ruthlessly competitive.

Revenue Growth ****

I help identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.

Community Building ****

I create and grow highly engaged online audiences via email and social marketing techniques.


Latest Content

Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

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Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech ...

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Start with Problem Validation, NOT Solution Validation

There is a difference between having an idea and validating an idea. Validation is the first step in moving towards learning ....

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Get in touch with me

Looking for some advice? Need help with validating an idea? Want to know how to create a Community MVP?

I've helped 40+ brands already. Book a 30 minute call with me**.**

Book Now


<aside> ๐Ÿฅ Twitter

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<aside> ๐Ÿ“™ Newsletter

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<aside> ๐Ÿ‘จโ€๐Ÿ’ป LinkedIn

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<aside> ๐Ÿ“ธ Instagram

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